He Xunwen: STM Publishing in China, Kartoniert / Broschiert

Klappentext

China's science, technology and medical (STM) publishing sector has undergone profound change as Chinese publishing houses have moved from traditional editorial production towards market-oriented, digitally enabled and service-based models. STM Publishing in China examines this transformation through the lens of strategic management, asking how specialist publishers can define their position, build capability and create value in a changing knowledge economy.

Combining policy analysis, industry observation and case-based discussion, the book explores the external environment facing Chinese STM publishers, including policy support, technological change, market competition and the growing demand for high-quality knowledge services.

It also considers the internal capabilities that publishers need in order to move beyond title production: subject expertise, editorial judgement, digital infrastructure, international cooperation and the integration of content and technology.

Written by a publishing professional with more than twenty years of experience in editing, rights trade and international cooperation, this book provides an informed insider's perspective while remaining accessible to international readers. It will be of interest to publishing professionals, researchers, students of publishing studies, and anyone seeking to understand how China's STM publishing industry is responding to global change and redefining its role in the circulation of scientific and technical knowledge.