Greg Kihlstrom: Marketing Measurement and Analytics, Kartoniert / Broschiert
Marketing Measurement and Analytics
- An Introduction
(soweit verfügbar beim Lieferanten)
- Verlag:
- De Gruyter, 01/2025
- Einband:
- Kartoniert / Broschiert
- Sprache:
- Englisch
- ISBN-13:
- 9781501523144
- Artikelnummer:
- 12225834
- Umfang:
- 270 Seiten
- Nummer der Auflage:
- 25001
- Ausgabe:
- 1. Auflage
- Gewicht:
- 464 g
- Maße:
- 229 x 178 mm
- Stärke:
- 15 mm
- Erscheinungstermin:
- 1.1.2025
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization. FEATURES ¿ Integrates cutting-edge AI technologies into your measurement processes ¿ Uses a recurring case study to demonstrate real-world applications of measurement concepts ¿ Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization
