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This book is an exploration of Alasdair MacIntyre s writings on virtue ethics and John Pearce s reformist and radical forms of social enterprise. Although Pearce s work has had academic impact, by his own admission, his ideas lack the necessary philosophical underpinnings. In Virtue and Social Enterprise: Ethical Alternatives to Capitalism, Geraldine Hall draws on MacIntyre to provide such underpinnings. Through a novel synthesis of the works of these two authors, a philosophical grounding is given to Pearce s radical form of social enterprise. In turn, MacIntyre s views on virtue are given greater scope to address global issues created by the capitalist paradigm.
With a foreword by Kelvin Knight, this book will be of great interest to scholars and students of Alasdair MacIntyre, virtue ethics, business ethics and social responsibility.