Fred David: Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition, Kartoniert / Broschiert

Fred David, Fred R David, Forest R. David, Meredith E. David

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

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Verlag:: Pearson Longman, 06/2025
Einband:: Kartoniert / Broschiert
Sprache:: Englisch
ISBN-13:: 9781292745275
Artikelnummer:: 12422487
Umfang:: 672 Seiten
Nummer der Auflage:: 25018
Ausgabe:: 18. Auflage
Erscheinungstermin:: 30.6.2025
Hinweis: Achtung: Artikel ist nicht in deutscher Sprache!

Klappentext

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.