Florian Becker-Ritterspach: International Business, Gebunden

Klappentext

Offering a forward-looking and critical approach to International Business, this textbook demonstrates how multinational enterprises (MNEs) shape and are shaped by a rapidly changing global environment. Bringing together established theories, emerging critical perspectives, and interdisciplinary insights, the book equips students to understand contemporary MNEs' strategies, the roles and interests of key actors, and the geographic and firm-level structures of international business activity. Through rich real-world examples, integrative case studies, themed boxes, and review questions, the book bridges theory and practice, fostering deeper engagement and reflective learning. Students are encouraged not only to analyse international business phenomena, but also to consider their ethical, social, environmental, and political consequences. Instructors have access to adaptable teaching resources, including lecture slides, discussion guides, and sample answers. Written for advanced undergraduate and graduate students, International Business: A Critical Approach prepares future managers, researchers, and policymakers to understand, interrogate, and responsibly shape global business.