Florence Lebeau Masoch: Intelligence Pipelines, Kartoniert / Broschiert

Klappentext

The hype is over and the tools are in daily use. AI drafts, researches and summarises, and does it well, but that is not the end of the story. When everyone works with the same tools, everyone starts to sound the same, and communications exists to make a company sound recognisably itself. This book is for communications leaders who want to know where AI creates strategic value in the function they lead. That value is in your data: every document your organisation has published, every commitment it has made, every target it has filed. No team has ever seen all of it at once. That is what changes now.

You get frameworks and templates to work out where AI creates value in your own function, plus four systems built and tested end to end. How consistent has our corporate narrative been, and how do we keep it consistent from here? How do we build a communications strategy that carries the corporate strategy and gives each stakeholder the proof points that convince? Which tasks are genuinely suited to being handed over to AI, and on what criteria? Is our integrated report coherent throughout, does it meet every framework that applies, and does it still honour what we committed to years ago?

That last one is the question most teams underestimate. Seventy-nine per cent of jurisdictions now require sustainability disclosure by law, and auditors, regulators, investors and journalists read your reports and filings as one document. Each part can be accurate and still contradict the others. Communications defends what the company commits to, so this belongs on the CCO's agenda before the next reporting cycle.

Inside: Four systems built from the ground up, documented so you can rebuild them from your own material. What your data needs to look like, where to deploy it, and what each choice costs you. Governance that keeps AI human-centred, and the team literacy that builds trust through use rather than a licence. The business case, the allies you need, and the resistance you will meet.

None of this requires you to write code. It requires you to own the design, because how your function works is not a decision IT can make for you. The systems do the systematic work; the judgment stays yours.

Written by a communications leader with twenty years across energy, financial services, FMCG and construction, who built and tested every system on real corporate material. Agents are the future. The infrastructure is the present. This book will help you start building.