Felix Wortmann: The Platform Business Navigator, Kartoniert / Broschiert
The Platform Business Navigator
Buch
Lieferzeit beträgt mind. 4 Wochen
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(soweit verfügbar beim Lieferanten)
Aktueller Preis: EUR 43,36
- Verlag:
- Pearson Education, 06/2024
- Einband:
- Kartoniert / Broschiert
- Sprache:
- Englisch
- ISBN-13:
- 9781292466187
- Artikelnummer:
- 11706008
- Umfang:
- 296 Seiten
- Gewicht:
- 454 g
- Maße:
- 234 x 156 mm
- Stärke:
- 18 mm
- Erscheinungstermin:
- 13.6.2024
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies.Amazon and Alibaba are facilitators of transactions between sellers and buyers
Apple connects app developers with app users
Google facilitates transactions between ordinary web surfers and advertisers.
Every product, service, and retail business has the potential to become a platform business, and
The Platform Business Navigator
will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.
Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.
Biografie (Oliver Gassmann)
Prof. Dr. Oliver Gassmann ist Professor für Technologiemanagement und Direktor des Instituts für Technologiemanagement an der Universität St. Gallen.
Felix Wortmann, Sven Jung, Oliver Gassmann
The Platform Business Navigator
Aktueller Preis: EUR 43,36