Klappentext

A guide to the nitty-gritty of small business
This refreshingly straightforward book takes current and would-be entrepreneurs through the step-by-step process of starting, buying, or sustaining a small business. Discover whether entrepreneurship is for you and turn your business idea into a solid plan. Dig into jargon-free guidance on marketing, managing, and growing your business. Employee benefits, small business taxes, staying financially solvent--it's all in here, in terms anyone can understand. If you're itching to become your own boss, start with this guide.
Inside...
Evaluating your finances
Building a business plan
Funding your business idea
Researching businesses to buy
Attracting loyal customers
Keeping an eye on the books
Hiring & retaining employees
Avoiding common mistakes