Donald Miller: Storybrand Your Coaching Business Field Guide, Kartoniert / Broschiert

Klappentext

Simplify your marketing into one clear system that makes dream clients say yes.

Most coaches are doing plenty of marketing. The problem is, none of it is working together to grow the business.

Your website says one thing. Your emails say another. Your social posts introduce new ideas every week. Potential clients are left trying to figure out what you do and why it matters.

StoryBrand Your Coaching Business gives you a simpler way to get more clients.

While this book was written for coaches, the system works for any business owner who serves clients and wants more of them.

Donald Miller, creator of StoryBrand, and Kris Jones, one of the first StoryBrand Certified Guides, have teamed up to give you a complete system for clarifying your message and getting it out into the world.

First, Don shows you how to clarify your message using the proven StoryBrand framework. You'll write five foundational soundbites, then turn them into a tagline, elevator pitch, and brand story that make it easy for potential clients to understand what you do and why they need it. Then Kris shows you how to put those words to work across your marketing, so everything you create tells the same clear story.

Together, you'll build a one-page StoryBrand Messaging Canvas that gives you the words to say and a Campaign Map for putting them to work.

You'll learn how to:

• Explain what you do so dream clients know why they need it.
• Become the coach people think of first.
• Turn your website into your top salesperson.
• Make every part of your marketing tell the same clear story.
• Book more sales calls and easily turn them into paying clients.

You need a clear message and a simple plan for getting it in front of the right people.

StoryBrand Your Coaching Business gives you both, so the right clients understand your value, remember you, and choose you.