Klappentext

A workbook filled with ideas and inspiration. A guide to the age of social media, social disruption and artificial intelligence. Written for large and small companies, those interested in communication and all the curious people out there.

Explore the powerful changes coming to the social media landscape in 2024 as a result of artificial intelligence. Discover the augmented reality revolution in online shopping and the impact of platforms like TikTok. See how businesses are benefiting from micro-influencers and why data protection is becoming increasingly important. This book shows how AI is transforming customer service and why strategic marketing is so cruicial. Get practical insights and checklists and reflect on ethical issues in the digital world. Take advantage of the insights offered by chatGPT and stay curious about future trends.

This essential guide will provide you with concrete impulses and positive ideas for 2024. You will also find a wealth of examples, bibliographical references and inspiring quotes.