Clea Bourne: Public Relations and the Digital
Public Relations and the Digital
Buch
- Professional Discourse and Change
- Springer International Publishing, 10/2023
- Einband: Kartoniert / Broschiert, Paperback
- Sprache: Englisch
- ISBN-13: 9783031139581
- Bestellnummer: 11618192
- Umfang: 252 Seiten
- Nummer der Auflage: 23001
- Auflage: 1st ed. 2022
- Gewicht: 331 g
- Maße: 210 x 148 mm
- Stärke: 14 mm
- Erscheinungstermin: 2.10.2023
- Serie: Communicating in Professions and Organizations
Achtung: Artikel ist nicht in deutscher Sprache!
Weitere Ausgaben von Public Relations and the Digital
Klappentext
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation. Clea Bourne
Public Relations and the Digital
EUR 113,79*