Understanding Audiences, Customers, and Users via Analytics - Bernard J. Jansen (Buch)

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Bernard J. Jansen: Understanding Audiences, Customers, and Users via Analytics

Bernard J. Jansen ,

Understanding Audiences, Customers, and Users via Analytics

Buch

An Introduction to the Employment of Web, Social, and Other Types of Digital People Data

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EUR 42,66*

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Springer Nature Switzerland, 09/2023
Einband: Gebunden, HC runder Rücken kaschiert
Sprache: Englisch
ISBN-13: 9783031419324
Bestellnummer: 11595502
Umfang: 172 Seiten
Nummer der Auflage: 23001
Auflage: 1st ed. 2024
Gewicht: 476 g
Maße: 246 x 173 mm
Stärke: 16 mm
Erscheinungstermin: 6.9.2023
Serie: Synthesis Lectures on Information Concepts, Retrieval, and Services
Achtung: Artikel ist nicht in deutscher Sprache!

Klappentext

This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.