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"This book tackles the elephant in the room of change management. Change is impossible without behavior change, and this book shows us precisely how to achieve it."
--DILIP SOMAN, Canada Research Chair in Behavioural Science and Economics, and Director, BEAR
HARNESS THE LATEST BRAIN AND BEHAVIORAL SCIENCE TO DRIVE MORE EFFECTIVE CHANGE MANAGEMENT
The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change brings together the art of change--where creativity, meaning, and imagination are leveraged--with the latest research and findings in behavioral science, uncovering the profound impact they have on our ability to adapt, learn, and embrace change and unlocking the secrets to transforming organizations with a human-centric and evidence-based approach.
Written by entrepreneur Beirem Ben Barrah and cognitive neuropsychologist Philip Jordanov, this book explores the fundamentals of the brain and behavior and how to think and approach problems from the mindset of a behavioral scientist, along with how neuroscience relates to business principles like change management, management and leadership, people and organization, growth, marketing, sales, and innovation. Practical how-to guides and instructions for implementation are included to help you apply these concepts to improve your own organization.
The Dynamics of Business Behavior earns a well deserved spot on the bookshelves of business leaders and professionals, especially those involved in Management, P&O/HR, or Innovation, seeking to inspire, engage, and navigate change in ways that resonate deeply with people and chart a course that steers their organization towards growth and success.