Artificial Intelligence and Transforming Digital Marketing
Artificial Intelligence and Transforming Digital Marketing
Buch
- Herausgeber: Esra Saleh Aldhaen, Allam Hamdan
- Springer Nature Switzerland, 10/2023
- Einband: Gebunden, HC runder Rücken kaschiert
- Sprache: Englisch
- ISBN-13: 9783031358272
- Bestellnummer: 11619732
- Umfang: 1228 Seiten
- Nummer der Auflage: 23001
- Auflage: 1st ed. 2024
- Gewicht: 2154 g
- Maße: 241 x 160 mm
- Stärke: 77 mm
- Erscheinungstermin: 4.10.2023
- Serie: Studies in Systems, Decision and Control - Band 487
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.Mehr von Studies in Syst...
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