Artemis Saage: Business Development: From Strategic Planning to Online Business Success, Kartoniert / Broschiert

Klappentext

This comprehensive guide provides practical insights into modern business development, combining traditional business administration principles with cutting-edge digital strategies.
The book is structured in four main sections, covering essential aspects of building and growing a successful business in the digital age:
1. Business Fundamentals
- Detailed guidance on creating effective business plans
- Step-by-step approach to market analysis and financial planning
- Practical advice on choosing legal structures and establishing operations
2. Business Management
- Strategic and operational management techniques
- Implementation of enterprise architecture frameworks
- Enterprise risk management strategies
- Leadership and personnel development methods
3. Marketing and Sales
- Development of e-commerce business strategies
- Integration of online business models
- Customer acquisition and retention techniques
- Implementation of CRM systems and sales optimization
4. Business Intelligence and Technology
- Data analysis and decision support systems
- KPI definition and automated reporting
- Technology infrastructure planning
- Data security and compliance
This guide is particularly valuable for:
- Entrepreneurs starting a small business
- Business administrators seeking to expand online
- Managers implementing e-commerce solutions
- Professionals interested in innovation and entrepreneurship
Readers will learn how to:
- Develop sustainable business models
- Implement effective commerce strategies
- Utilize business intelligence tools
- Create robust enterprise architectures
- Manage digital transformation processes
The content combines theoretical frameworks with practical applications, making it suitable for both newcomers and experienced professionals in business development.