Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach, Gebunden
Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach
Buch
lieferbar innerhalb 2-3 Wochen
(soweit verfügbar beim Lieferanten)
(soweit verfügbar beim Lieferanten)
Aktueller Preis: EUR 186,19
- Herausgeber:
- Soumi Dutta, Álvaro Rocha, Ramanjeet Singh, Pronaya Bhattacharya, Pushan Kumar Dutta
- Verlag:
- Springer International Publishing, 08/2024
- Einband:
- Gebunden, HC runder Rücken kaschiert
- Sprache:
- Englisch
- ISBN-13:
- 9783031657269
- Artikelnummer:
- 11950158
- Umfang:
- 448 Seiten
- Nummer der Auflage:
- 2024
- Ausgabe:
- 2024
- Gewicht:
- 834 g
- Maße:
- 241 x 160 mm
- Stärke:
- 30 mm
- Erscheinungstermin:
- 24.8.2024
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with precision and confidence. Written by leading experts in the field, this comprehensive book explores the intersection of data analytics, consumer behavior, and influencer marketing, offering a holistic perspective on this powerful marketing technique. This book equips the readers with the knowledge and tools to stay ahead of the curve and drive unparalleled success in the ever-evolving world of influencer marketing.
Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach
Aktueller Preis: EUR 186,19