Karsten Kärcher: Reinventing the Package Holiday Business, Kartoniert / Broschiert
Reinventing the Package Holiday Business
- New information and communication technologies
(soweit verfügbar beim Lieferanten)
- Verlag:
- Deutscher Universitätsverlag, 05/1997
- Einband:
- Kartoniert / Broschiert, Paperback
- Sprache:
- Deutsch
- ISBN-13:
- 9783824403387
- Artikelnummer:
- 2598857
- Umfang:
- 376 Seiten
- Sonstiges:
- 191 SW-Abb.,
- Nummer der Auflage:
- 1997
- Ausgabe:
- 1997
- Copyright-Jahr:
- 1997
- Gewicht:
- 482 g
- Maße:
- 210 x 148 mm
- Stärke:
- 20 mm
- Erscheinungstermin:
- 1.5.1997
Beschreibung
Threatened by disintermediation and the emergence of new information and communication technologies in the travel and tourism industry, tour operators are being forced to reinvent their business activities. The author shows how major European tour operators are developing and implementing new information and communication technology strategies as a response to these threats, thus securing their strategic position in the package holiday business. This research gives a detailed insight into the tour operator sector, particularly in Britain and Germany. Moreover, a theoretical framework is developed and proposed, largely based on industrial organisation and new institutional economics literature, providing a useful methodology for the study of a sector or industry.
Inhaltsangabe
Introduction and Related Literature - Theoretical Framework - Methodology - Reasons for the Development of New System Strategies - New System Strategies of Tour Operators - Consequences of the New System Strategies for the Structure of Package Holiday Business - Research Conclusions and Recommendations for Further Research
Klappentext
This book gives a detailed insight into the tour operator sector, particularly in Britain and Germany. Moreover, a theoretical framework ist developed, providing a useful methodology for the study of a sector or industry.
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