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Marily Nika
Building AI-Powered Products

Looking to leverage artificial intelligence in your products? This comprehensive book provides a clear and actionable framework to help product managers build AI-powered products that meet the needs of us…

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EUR 42,04*

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 6.0

Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a n…

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Cate Huston
The Engineering Leader

Great engineers don't necessarily make great leaders -- at least, not without a lot of work. Finding your path to becoming a strong leader is often fraught with challenges. It's not easy to figure out how…

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Laura Adint, Sean Lane
The Revenue Operations Manual

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Richard Newton
Project Management Step By Step

An accessible guide to the practical steps of essential project management activities, including developing a plan, building risks and issues logs and managing a project through to completion.

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Diana Verde Nieto
Reimagining Luxury

Transform your luxury brands' culture and practices and become authentically sustainable whilst continuing to grow.

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Randy Wootton, Eric Duerr, Ken Rufo
Moment Marketing

Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collec…

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Philip Kotler
Entrepreneurial Marketing 2

Discover the latest groundbreaking marketing strategies making waves in Asia Reimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, H…

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Edward Blackwell
Account-Based Marketing

Understand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers.

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EUR 172,39*

Jim Kraus, Adele Revella
Buyer Personas

PRAISE FOR BUYER PERSONAS "The guide you need to create personas based on the actual problems of actual people...not guesswork or hunches or vibes." --ANN HANDLEY, bestselling author and Chief Content Of…

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Klaus J. Aumayr
Successful Product Management

Learn everything about professional product management in this book If you have always wanted to actively market your products, this is the book for you. This tool box for professional product management…

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Stefan Wolpers
The Scrum Anti-Patterns Guide

Unlock Scrum success for beginners and experts alike with The Scrum Anti-Patterns Guide, your key to understanding and elevating Scrum practices. Scrum is simple to understand but difficult to master. As…

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Joanna Parsons
Innovative Internal Communication

Transform your internal communication by embracing creativity, technology and innovation in order to enhance employee engagement and create lasting impact.

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Ashley Goodall
The Problem With Change

Ebury Edge

'A crucial read.' Marshall Goldsmith 'A must-read.' Marcus Buckingham Change and innovation are the cornerstones of dynamic and modern business. Or so we are told. Whether it's a merger or re-org; a n…

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Daniel Stanton
Supply Chain Management For Dummies

Putting together all the links in the supply chain Supply Chain Management For Dummies gives you the full rundown on what a supply chain is, how it works, how to optimize it, and the best education for a…

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James Louttit
Leading Impactful Teams

When was the last time you felt stressed and exhausted at work? Chances are your answer to that question is "not too long ago". As the author realized from first-hand experience, even well-prepared, har…

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Ryan O'Sullivan
Building B2B Relationships

Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.

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EUR 51,78*

Michael Port, Christine Zapata
Book Yourself Solid for Chiropractors

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EUR 30,90*

Michael Port, Matthew Kimberley
Book Yourself Solid for Coaches and Consultants

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Bent Flyvbjerg, Dan Gardner
How Big Things Get Done

How Big Things Get Done unveils secrets to successfully planning and delivering ambitious, complex projects on any scale, from economist Bent Flyvbjerg and journalist Dan Gardner.

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EUR 12,76*

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